with the All-New Nissan KICKS
Al Masaood Automobiles spotlights the all-new Nissan KICKS at BRED Abu Dhabi 2025, connecting thousands of attendees.
Abu Dhabi, UAE, 30 April 2025 – Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western region, concluded a successful participation as the Exclusive Automotive Partner and Official Premier Partner at BRED Abu Dhabi 2025. The five-day neo-culture festival, held from 23 to 27 April at Yas Marina Circuit, attracted over 50 thousand attendees, bringing together a diverse and unique community of culture-makers across music, fashion, art, and sport.
Al Masaood Automobiles’ participation was part of its ongoing strategy to actively support community events and engage new audiences through vibrant platforms that reflect today’s evolving lifestyles.
At the heart of its showcase was the all-new Nissan KICKS, making an EPIC impression among festivalgoers with its bold design, advanced features, and dynamism — a perfect match for the energy and youthful spirit of the BRED audience
The all-new Nissan KICKS was one of the standout highlights of the festival, with the surrounding stand attracting high footfall throughout the event. Al Masaood Automobiles recorded 50% more attendees than expected at the booth, with engaging activations — including live hip-hop dance performances and a dedicated coffee lounge — resonating strongly with the expressive personalities of festivalgoers. The activation also generated a notably positive sentiment, sparking interest among visitors.
Ever since its launch, Nissan KICKS 2025 sparked significant interest and conversation. At the festival, the new model captured the attention of visitors by addressing the lifestyle needs of today’s contemporary drivers — allowing them to express their individuality like never before, while benefiting from practicality, comfort, and performance.
In addition to the KICKS, Al Masaood Automobiles also displayed the all-new 2025 Nissan Magnite, complementing the lineup and further strengthening its appeal to a youthful, trend-savvy audience.
Through its strong presence at BRED Abu Dhabi, Al Masaood Automobiles successfully deepened its connection with a new generation of drivers, reinforcing its position as a brand that embraces diversity, innovation, and community engagement.
About Al Masaood Automobiles
Al Masaood Automobiles is authorised distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Western Region for over 38 years, and brings to its customers a complete range of the most reliable 4×4, luxury, passenger, and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet, and government users.
Al Masaood Automobiles’ extensive network coverage includes 10 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain, and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 5 Service Centres and 6 Spare Parts outlets. In 2019, the company inaugurated its state-of-the-art ‘R-Store’ as an innovative one stop shop for Renault customers.
Recently, Al Masaood Automobiles successfully bagged the Global Nissan Aftersales Award for the 2020 and 2021 fiscal year after outperforming other Nissan dealers internationally within its segment. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-ups with leading banks, offering to its customers easy finance solutions and facilitating the purchase process with insurance, finance and accessories under one roof. Visit our e-commerce portal to know more.
For more information about our Nissan products, services and commitment to sustainable mobility, please visit our websites and follow us on social media on:
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