Visitors can explore Nissan’s latest models through engaging experiential activations at the urban culture festival
Abu Dhabi, UAE, 21 April 2025 – Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western region is the Exclusive Automotive Partner and Official Premier Partner for BRED Abu Dhabi – a five-day festival that celebrates the region’s growing neo-cultural scene.
Taking place from 23 to 27 April 2025 at Yas Marina Circuit, BRED Abu Dhabi offers a dynamic platform for local, regional, and global creatives to come together through street culture, exclusive fashion drops, live music, dance battles, international cuisine, and more.
As part of its participation, Al Masaood Automobiles will host an immersive Nissan experience featuring a 3D laser mapping showcase with the all-new Nissan KICKS at its centre. With its daring design, expressive attitude, and smart technologies, the new KICKS is a perfect fit for the bold, youthful spirit of the BRED audience. Whether it’s through its striking visual appeal or dynamic features, the KICKS embodies the energy and individuality that define this new wave of culture-makers.
Complementing the display, live hip hop dance performances and a dedicated coffee lounge will further enhance the experience, creating an engaging space for visitors to interact with the Al Masaood Automobiles Nissan brand.
In addition, festivalgoers can explore the recently launched Nissan Magnite and the Nissan X-Trail in the concert zone, reflecting Al Masaood Automobiles Nissan’s commitment to connecting with diverse audiences through innovation, design, and community engagement.
Through its presence at BRED Abu Dhabi, Al Masaood Automobiles aims to reinforce its connection with the new generation of customers by meeting them in spaces that reflect their interests and values.
About Al Masaood Automobiles
Al Masaood Automobiles is authorised distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Western Region for over 38 years, and brings to its customers a complete range of the most reliable 4×4, luxury, passenger, and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet, and government users.
Al Masaood Automobiles’ extensive network coverage includes 10 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain, and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 5 Service Centres and 6 Spare Parts outlets. In 2019, the company inaugurated its state-of-the-art ‘R-Store’ as an innovative one stop shop for Renault customers.
Recently, Al Masaood Automobiles successfully bagged the Global Nissan Aftersales Award for the 2020 and 2021 fiscal year after outperforming other Nissan dealers internationally within its segment. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-ups with leading banks, offering to its customers easy finance solutions and facilitating the purchase process with insurance, finance and accessories under one roof. Visit our e-commerce portal to know more.
For more information about our Nissan products, services and commitment to sustainable mobility, please visit our websites and follow us on social media on:
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