Dubai, 14 January 2025 – Starting the year on a high note, Audi made waves during the iconic Michelin 24H Dubai Race 2025, with an exclusive Audi Sport hospitality area. Held on January 11–12 at the Dubai Autodrome, the race celebrates two decades of endurance racing excellence, delivering adrenaline-pumping action and cutting-edge automotive innovation.
A cornerstone of the race’s history, Audi’s legendary R8 LMS and RS 3 LMS have secured multiple podiums, including overall victories in 2016, 2019, 2022, and 2024. This year was no exception to the brand’s legacy of dominance.
Set against the backdrop of the picturesque Hill Circuit, Audi Sport hospitality gathered over 1,500 VIP guests, Audi customers, media and motorsport enthusiasts. Guests were treated to a luxurious experience, complete with premium amenities, immersive displays, and front-row views of the racing spectacle.
The highlight of the weekend was the grand unveiling of three eagerly awaited models: the Audi RS 3 Sedan, which redefines compact performance; the Audi RS Q8 Performance, elevating SUV sophistication; and the Audi RS e-tron GT Performance, setting new benchmarks in electric mobility. These models showcase Audi’s commitment to innovation, blending cutting-edge technology with unparalleled luxury and performance.
K. Rajaram, CEO of Al Nabooda Automobiles, commented: “Michelin 24H Dubai Race is our way to celebrate Audi Sport’s dedication to performance and innovation. Each year, our hospitality event grows in success and brings together more enthusiasts, customers, and partners. This year, we are proud to mark the occasion with the unveiling of three exceptional new models that reflect Audi’s commitment to excellence and set the tone for an exciting year ahead.”
From the electrifying roar of engines to the unveiling of future icons, Audi curated an experience that captivated motorsport enthusiasts and luxury automotive connoisseurs alike. The Audi RS 3, RS Q8 Performance, and RS e-tron GT Performance models will be available soon at Audi, Al Nabooda Automobiles showrooms.
For more information, visit www.audi-dubai.com
The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2023, the Audi Group delivered 1.86 million Audi vehicles, 13,560 Bentley vehicles, 10,112 Lamborghini vehicles, and 58,224 Ducati motorcycles to customers. In the 2023 fiscal year, AUDI Group achieved a total revenue of €69.9 billion and an operating profit of €6.3 billion. AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and the UAE. Audi Middle East is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility. Find out more about our models and our future-forward strategy for a sustainable future at www.audi-me.com and news.audimiddleeast.com. About Al Nabooda Automobiles: Al Nabooda Automobiles is the official Audi importer in Dubai and the Northern Emirates. With its strong reputation, Al Nabooda Automobiles has become a trusted distributor for Audi, Porsche and Volkswagen vehicles in Dubai and the Northern Emirates. Offering the best-in-class customer service and a wide range of Audi models, Al Nabooda Automobiles also offers an array of services, including comprehensive after-sales support such as maintenance, repairs, and genuine Audi parts. Operating across multiple cities in the United Arab Emirates, including Dubai, Sharjah and Fujairah, our dealership network covers the UAE, ensuring that the Audi experience is easily accessible to our valued customers. For more information about our range of vehicles and current offers, please visit www.audi-dubai.com.
