Expansion reinforces Chery’s innovation and customer-centric approach
Dubai, UAE – xx February 2025 – Chery, in partnership with AW Rostamani Group, has opened a new showroom and service centre in Abu Dhabi. This strategic expansion builds on its success in Dubai and Sharjah, further solidifying its regional footprint.
The facility, located on Sheikh Rashid Bin Saeed Airport Road, allows customers to explore Chery’s latest advancements in automotive innovation. Designed for an immersive experience, it showcases a lineup of vehicles, including the TIGGO 9, TIGGO 8 PRO MAX, TIGGO 7 PRO MAX, and TIGGO 4 PRO. With sleek designs and cutting-edge technology, each model exemplifies Chery’s commitment to revolutionizing mobility solutions.
Tom Fux, CEO of AWR Automotive, said: “At AW Rostamani Group, we’re proud of our 50-year legacy, half a century of shaping excellence in mobility. However, our focus is on providing a complete ownership experience because buying a car is just the beginning. With the new service center and our pick-up and drop-off initiative, we’re making sure every Chery owner stays confident on the road, backed by dependable care and expertise.”
Zaher Sabbagh, Director of Chery UAE, expressed his enthusiasm about the milestone, stating: “Today marks an exciting chapter for Chery in the UAE. We are also thrilled to introduce the all-new Chery TIGGO 4, which reflects our dedication to intelligent design and enhanced performance. We’re excited for visitors to explore our new showroom and see the future of driving as we envision it.”
Alongside this launch, Chery has opened the region’s largest service center in Mussafah Abu Dhabi. This state-of-the-art facility is equipped to meet the growing demand for Chery in the capital, offering high-quality vehicle care and support. Its modern amenities include advanced equipment, 8 service and mechanical bays, and a comfortable lounge area. Underscoring the brand’s emphasis on delivering a seamless experience, Chery has also introduced a new pick-up and drop-off service for routine check-ups. Appointments can be scheduled via phone, ensuring vehicles are collected, professionally serviced, and returned safely at the owners’ convenience.
This expansion into the capital highlights the strong partnership between Chery and AW Rostamani Group, a collaboration that is instrumental in driving growth and aligning with the UAE’s vision for sustainable solutions. Beyond broadening its presence, Chery’s ongoing success deepens the economic and cultural ties linking the UAE and China. By introducing premium automotive quality and pioneering green transportation innovations, the brand plays a key role in shaping the future of mobility in the UAE.
For more information about Chery UAE, please visit cheryuae.com, call 800CHERY (80024379).
About Chery
Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology, and equipment to the global market.
Through implementing product, localization, and talent strategies, Chery now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years.
In 2023, Chery partnered with AWRostamani, a name synonymous with over 52 years of automotive excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise. The aim is to enhance the UAE automotive landscape with Chery’s latest eco-conscious models, including the Tiggo series, Arrizo series, and eQ series. These models encompass mainstream power forms such as ICE, BEV, and Plug-In Hybrid. Chery’s brand core emphasizes “Green, Technology, Family, and Companionship.”
According to the 2023 Chinese Global Brand Builders Top 50, Chery is the best Chinese global brand builder in cars and 14th on the global list. For further information, please visit www.cheryuae.com or call Toll Free 800-CHERY (800-24379).
