21 February 2025, Dubai, United Arab Emirates
- Rolls-Royce Motor Cars announces its Global Dealer Awards, celebrating 2024
- Dealers across the Middle East celebrated exceptional success, securing three prestigious awards in recognition of their performance
- Awards recognise and celebrate outstanding performance in a range of categories connected to business objectives, brand communications, and client services
- Global network of dealer partners, including the Middle East, is critical in delivering the marque’s ‘Inspiring Greatness’ Strategy
- Global Dealer Awards complemented by a range of regional awards
“I am immensely proud that our dealers across the Middle East have been recognised with three prestigious global awards, as well as a range of regional awards – a true testament to their unwavering dedication to delivering an exceptional client experience. This achievement reflects not only their deep commitment to excellence but also their ability to create highly personalised and unique engagements that immerse our clients in the extraordinary world of Rolls-Royce Motor Cars. Their passion, expertise, and relentless pursuit of perfection continue to set new benchmarks. With such an exceptional team driving our success, I am incredibly excited for what lies ahead and the continued excellence we will achieve together.”
James Crichton, Regional Director, Rolls-Royce Motor Cars Middle East & Africa

The Rolls-Royce Motor Cars Global Dealer Awards acknowledges and celebrates the outstanding performance of individual dealer partners in a range of categories connected to business objectives, brand communications, and client service. Dealers across the Middle East were recognised with three out of six prestigious global awards, reflecting their exceptional dedication to excellence.
Dealer of the Year: | Rolls-Royce Motor Cars Dubai |
Ownership Services Dealer of the Year: | Rolls-Royce Motor Cars Dubai |
Client Engagement Dealer of the Year: | Rolls-Royce Motor Cars Riyadh |
These accolades are complemented by a range of regional awards, further highlighting the region’s commitment to delivering an unparalleled client experience, including the introduction of a new category – the Spectre Social Media Reel Competition.Top of Form
Bottom of Form
Entertain | Rolls-Royce Motor Cars Bahrain |
Customer Centricity: | Rolls-Royce Motor Cars Bahrain |
Retain: | Rolls-Royce Motor Cars Kuwait |
Engage: | Rolls-Royce Motor Cars Riyadh |
Spectre Social Media Reel Competition: | Rolls-Royce Motor Cars Doha |
In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal, and valuable motor cars in its history, with the average value of Bespoke commissions in each handcrafted motor car 10 per cent higher than it was in the previous year. This growing global demand for increasingly intricate Bespoke personalisation was especially evident in the Middle East, a region that continues to lead in average Bespoke value per motor car. The growing client demand for increasingly complex Bespoke personalisation of their motor cars last year led Rolls-Royce Motor Cars to invest more than £300m to extend its Bespoke and Coachbuild capabilities at the company’s manufacturing facility and global headquarters at Goodwood, UK.
FURTHER INFORMATION
You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub.
You can also follow the marque on social media: LinkedIn; YouTube; X (Twitter); Instagram; and Facebook.
EDITORS’ NOTES
Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. Its continuous investment in its facilities, products and people has resulted in a series of ‘record years’ for global sales, peaking in 2023 with over 6,000 motor cars sold worldwide. An independent study by the London School of Economics & Political Science confirmed that since the company began production at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
FEATURING REGIONAL DEALERS
21 February 2025, Dubai, United Arab Emirates
- Rolls-Royce Motor Cars announces its Global Dealer Awards, celebrating 2024
- Dealers across the Middle East celebrated exceptional success, securing three prestigious awards in recognition of their performance
- Awards recognise and celebrate outstanding performance in a range of categories connected to business objectives, brand communications, and client services
- Global network of dealer partners, including the Middle East, is critical in delivering the marque’s ‘Inspiring Greatness’ Strategy
- Global Dealer Awards complemented by a range of regional awards
“I am immensely proud that our dealers across the Middle East have been recognised with three prestigious global awards, as well as a range of regional awards – a true testament to their unwavering dedication to delivering an exceptional client experience. This achievement reflects not only their deep commitment to excellence but also their ability to create highly personalised and unique engagements that immerse our clients in the extraordinary world of Rolls-Royce Motor Cars. Their passion, expertise, and relentless pursuit of perfection continue to set new benchmarks. With such an exceptional team driving our success, I am incredibly excited for what lies ahead and the continued excellence we will achieve together.”
James Crichton, Regional Director, Rolls-Royce Motor Cars Middle East & Africa

The Rolls-Royce Motor Cars Global Dealer Awards acknowledges and celebrates the outstanding performance of individual dealer partners in a range of categories connected to business objectives, brand communications, and client service. Dealers across the Middle East were recognised with three out of six prestigious global awards, reflecting their exceptional dedication to excellence.
Dealer of the Year: | Rolls-Royce Motor Cars Dubai |
Ownership Services Dealer of the Year: | Rolls-Royce Motor Cars Dubai |
Client Engagement Dealer of the Year: | Rolls-Royce Motor Cars Riyadh |
These accolades are complemented by a range of regional awards, further highlighting the region’s commitment to delivering an unparalleled client experience, including the introduction of a new category – the Spectre Social Media Reel Competition.Top of Form
Bottom of Form
Entertain | Rolls-Royce Motor Cars Bahrain |
Customer Centricity: | Rolls-Royce Motor Cars Bahrain |
Retain: | Rolls-Royce Motor Cars Kuwait |
Engage: | Rolls-Royce Motor Cars Riyadh |
Spectre Social Media Reel Competition: | Rolls-Royce Motor Cars Doha |
In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal, and valuable motor cars in its history, with the average value of Bespoke commissions in each handcrafted motor car 10 per cent higher than it was in the previous year. This growing global demand for increasingly intricate Bespoke personalisation was especially evident in the Middle East, a region that continues to lead in average Bespoke value per motor car. The growing client demand for increasingly complex Bespoke personalisation of their motor cars last year led Rolls-Royce Motor Cars to invest more than £300m to extend its Bespoke and Coachbuild capabilities at the company’s manufacturing facility and global headquarters at Goodwood, UK.
FURTHER INFORMATION
You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub.
You can also follow the marque on social media: LinkedIn; YouTube; X (Twitter); Instagram; and Facebook.
EDITORS’ NOTES
Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. Its continuous investment in its facilities, products and people has resulted in a series of ‘record years’ for global sales, peaking in 2023 with over 6,000 motor cars sold worldwide. An independent study by the London School of Economics & Political Science confirmed that since the company began production at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.